Glengarry Marketing is a full service Online Marketing Company. We can handle everything from Website Development to Campaign Research and Development. We do Search Engine Optimization for long term ranking of your site and we can also help develop and manage a Pay Per Click campaign via any of the search engines.
It all started back in 2004. At the time we had a Mortgage and Real Estate Brokerage in San Diego, CA. All was well and the market was at a peak like no one had ever seen. We knew that there was going to be a slowdown coming and that the business was going to become more competitive for new clients, so we decided to get a dominant presence on the web ahead of the curve.
I chose to hire a web developer first without knowing anything about how things worked. I was quoted $3500 for a site that was supposed to do everything but sign the loan docs for the client, but what I got was a less than average site and no follow up from the developer. At this point I was $2500 into the project and I hated my site. I had to learn some way to fix it, so began my adventure into website development.
I got the site to a point where I was reasonably satisfied with it, but something was wrong. There were no applications coming in. I didn’t know if anyone was even seeing the site. Apparently they weren’t. So I had to move on to the next phase of Lead Generation Online. Search Engine Marketing and Search Engine Optimization.
I was referred to a guy names George (we’ll leave out last names) and he was supposed to be the best of the best. He was pricy, but from what I had been told he could do (mostly by him of course), the money being spent up front was but a drop in the bucket for the riches I was about to receive. Our average commission on a mortgage in San Diego was $4,500 so if this site could really bring in 10 or 15 loans per month, it was well worth it.
$55,000 later and still no applications I decided to call it quits with George. While we did part ways on a somewhat sour note, I did learn a lot about the basic structure. You see, George talked a lot about the basic overview, but never implemented the finer details.
That knowledge of the basic structure gave me a starting point to learn the business myself so I could market my own company. My girlfriend (an engineer) went back to school and got a degree in Graphic Arts and Web Development at Platt College in San Diego. Funny thing is that the degree was cheaper that the time with George.
We spent that last few years, she making the nice and pretty web sites, and me making sure the sites get all the exposure that they deserve in the search engines.
Together we make a unique team that utilizes both sides of the spectrum. There are not many companies that will utilize SEO and Search Engine Friendly site structure in your site development.
Over the last two years we have watched the Real Estate and Mortgage Industry fall apart. While we can still generate leads in the Mortgage Industry, there is really nothing we can do with them since the lenders took all the bail out money and did nothing for the homeowners.
I am grateful that we made the decision four years ago to move full time into Search Engine Optimization and Search Engine Marketing. It has been good to us and we truly enjoy the relationship that we get to establish with each of our clients.
We wish you the best of luck in all your endeavours and hope to work with you to reach and exceed your goals.